The past 12 months have seen the proliferation of virtual first care models, typically lower cost options that encourage patients to seek virtual care prior to in-person treatment. Often built upon a payer- or disruptor-owned virtual platform, the value proposition is clear: provide care in a lower cost setting, prevent unnecessary urgent and ED utilization, and (potentially) steer patients toward providers of choice. While some variation exists model-to-model, these plans all hold the potential to disrupt care continuity and traditional health system referral streams.
Join Academy Strategy Catalyst on-demand for a closer look at how virtual first health plans are structured, utilization-to-date, and the potential these models have to disintermediate patient loyalty and shrink health system market share.
Citing cutting-edge insights from The Strategist, our biweekly members-only briefing, our analysts will share the details behind CVS, Walmart, and Optum’s virtual first models.