[Virtual Briefing]: The Risks Virtual First Health Plans Present for Health Systems



The past 12 months have seen the proliferation of virtual first care models, typically lower cost options that encourage patients to seek virtual care prior to in-person treatment. Often built upon a payer- or disruptor-owned virtual platform, the value proposition is clear: provide care in a lower cost setting, prevent unnecessary urgent and ED utilization, and (potentially) steer patients toward providers of choice. While some variation exists model-to-model, these plans all hold the potential to disrupt care continuity and traditional health system referral streams.  

Join Academy Strategy Catalyst on-demand for a closer look at how virtual first health plans are structured, utilization-to-date, and the potential these models have to disintermediate patient loyalty and shrink health system market share. 

Citing cutting-edge insights from The Strategist, our biweekly members-only briefing, our analysts will share the details behind CVS, Walmart, and Optum’s virtual first models.