The Health Management Academy

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Current Board News: Growth & Partnerships

3 Essential Tips for Consumer and Digital Industry Partners Selling Healthcare Technology to Health Systems

3 Essential Tips for Consumer and Digital Industry Partners Selling Healthcare Technology to Health Systems Unpredictable market conditions and stressed leading health system (LHS) budgets are hampering industry sales executives with solutions at the intersection of consumer and digital strategy. However, 90% of LHS* are increasing their healthcare technology investments over 2022, giving industry members […]

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What Leading Health Systems Wish Industry Partners Knew: Part 1

Before Engaging, Do Your Homework Tip #1: Understand the healthcare industry Healthcare is a large and highly complex industry, with unique economics, market pressures, and stakeholder incentives that affect how Leading Health Systems (LHS) operate and invest. As a potential industry partner, make sure you understand: The breadth and depth of the major players in […]

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What Leading Health Systems Wish Industry Partners Knew: Part 2

Focus on Lasting Relationships, Not Short-Term Sales Targets Tip #1: Play the long game LHS are large, complex, multi-billion-dollar organizations. Although this can make them harder to approach, it also means the potential for bigger deals once you’re in the door. To increase your odds of success: Build a broad relationship network. Even with homework, it […]

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What Leading Health Systems Wish Industry Partners Knew: Part 3

Tell a Compelling Story Tip #1: Make your materials stand out in a crowded field LHS executives are inundated with pitches from industry companies – often, hundreds a year. To cut through the noise, take the following steps: Start your pitch rooted in the environment of your listener, not by talking about your company. Paint a […]

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