CRCO Persona
Is Your Sales Approach Built Around What Chief Revenue Cycle Officers Actually Care About in 2026?
Our 2026 CRCO Persona uncovers the pressures, priorities, and decision-making criteria driving Chief Revenue Cycle Officers at leading health systems so your team can show up as a solution, not a vendor.
The window to refine your strategy is now. Health system CRCOs are navigating payer conflicts, federal policy disruption, rising uncompensated care, and AI investment pressures, all while protecting margins and performance. Understanding these dynamics is essential to earning credibility and driving meaningful conversations.
Built on decades of direct access to health system revenue cycle leadership through The Health Management Academy, this insight equips your team to move beyond the pitch to develop a more precise, relevant engagement strategy that earns trust and secures a seat at the table.
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What You’ll Learn
The key dynamics influencing how health system CRCOs make decisions
Understand how payer behavior, federal policy disruption, and rising uncompensated care are impacting strategy and revenue performance for health system CRCOs
Where health system CRCOs are prioritizing their efforts today
Learn how health system CRCOs are defending revenue, navigating policy exposure, redesigning front-end financial engagement, and preparing for AI-driven transformation
What it takes to secure investment
Learn the criteria health system CRCOs use to evaluate partners, including measurable cost-to-collect reduction, real-time payer accountability, and solutions that reduce manual dependency while preserving flexibility
CRCOs top priorities shaping strategy 2026
Explore the top priorities shaping strategy for health system CRCOs, including denials management, prior authorization optimization, AI strategy, revenue capture, and operational efficiency
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About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
2,500+
Health System Executives
600+
Health System C-Suite Members
300+
Industry Members
28+
Years of Convening
