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Consumerism and Marketing

Professional presentation cover slide with a light blue background featuring a hexagonal network pattern. On the left, a circular image shows a hand holding a magnifying glass focusing on the words 'case study'. The title reads 'Consumer Segmentation in Practice' in large navy blue text, with the subtitle 'Operationalizing personalization across leading health systems' below in white text on a dark blue bar.

Consumer Segmentation – Program Snapshot: Virtua Health

Virtua Health leveraged behavioral consumer segmentation to personalize outreach and service recommendations, improving engagement, conversion, and competitive differentiation across its diverse patient population.

Graphic titled “Access as a Strategic Product,” promoting a three-part series on how leading health systems are redefining access. Includes an image labeled “Health Care: Access, Cost, Quality” and icons for each part: Part I – The Culture Shift You Need, Part II – Re-envisioning the Front Door as a Floor Plan, and Part III – Throughput and Right Care, Right Time.

Research Recap: Three big ideas about access

A recap of key insights from our recent access workstream. Our biggest takeaway is that access improves most when systems challenge assumptions.

Sutter Health Bollinger

Connecting the Dots on Consumer Experience

Consumer expectations are set outside healthcare. Sutter's Chief Consumer Officer explains how aligning brand, access, and experience under one umbrella drives results.