1. insights
  2. 360 newsletter
  3. population health

Population Health

Professional presentation cover slide with a light blue background featuring a hexagonal network pattern. On the left, a circular image shows a hand holding a magnifying glass focusing on the words 'case study'. The title reads 'Consumer Segmentation in Practice' in large navy blue text, with the subtitle 'Operationalizing personalization across leading health systems' below in white text on a dark blue bar.

Consumer Segmentation – Program Snapshot: Virtua Health

Virtua Health leveraged behavioral consumer segmentation to personalize outreach and service recommendations, improving engagement, conversion, and competitive differentiation across its diverse patient population.

Blue branded graphic displaying the headline “How Health Systems are Defining, Enabling, and Advancing Access Strategy,” featuring The Health Management Academy and Tegria logos.

The Access-Driven Enterprise

Access is the new competitive advantage. Developed jointly by THMA and Tegria, this analysis explores how health systems are translating access strategy into execution amid financial pressure, vendor consolidation, and operational constraints.

Graphic featuring a lightbulb icon and the text “Executive Edge” against a blue and white patterned background, representing a branded content series.

$50B Rural Fund Won’t Offset Cuts, But Could Reshape Rural Health Strategy

While $50 billion is a substantial sum, the sum is small compared to the Medicaid cuts it aims to soften. The CMS distribution plan will have to target funds intentionally to see the impact.