Introduction
With health equity consistently dropping in C-suite priority rankings, securing ongoing investment requires strategic financial alignment. Novant Health's Community Health team successfully partnered with finance to calculate ROI, proving CHWs to be a strategic workforce investment.
Read our latest case study to discover the five-phase pathway, critical readiness factors, and timeline expectations that transformed Novant's CHW program sustainability.
Case Study Snapshot
Footprint: Headquartered in Winston-Salem, NC; 19 hospitals and 750+ outpatient facilities across North and South Carolina
Timeframe: 2023-Present
Challenge: Demonstrate that community health worker programs generate measurable financial returns to ensure program sustainability and continued investment
Solution: Partner with finance to develop a disciplined, payer-stratified ROI analysis that directly resonates with the health system’s financial reality—showing where CHW interventions create financial value amid budget reallocation decisions
Key Internal Stakeholders: Community Health, Strategy, Finance, Payer Strategy