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Consumerism and Marketing

Graphic titled “Access as a Strategic Product,” promoting a three-part case study series on how leading health systems are redefining access. Includes a magnifying glass highlighting the words “case study” and three labeled parts: Part I – The Culture Shift You Need, Part II – Re-envisioning the Front Door as a Floor Plan, and Part III – Throughput and Right Care, Right Time.

Re-Envisioning the Front Door as a Floor Plan

Explore how systems can redesign patient access as a floor plan, not a single entry point. Learn how Kaiser Permanente, Inova Health, and Baylor Scott & White simplified navigation, standardized workflows, and set clear expectations to improve access.

Graphic titled “Access as a Strategic Product,” promoting a three-part case study series on how leading health systems are redefining access. Includes a magnifying glass highlighting the words “case study” and three labeled parts: Part I – The Culture Shift You Need, Part II – Re-envisioning the Front Door as a Floor Plan, and Part III – Throughput and Right Care, Right Time.

The Culture Shift You Need: Make Access Everyone’s Responsibility

Explore how leading health systems are transforming access to care by making it a shared cultural responsibility. Learn how Inova, Sutter, Emory, and Intermountain standardized systems, unlocked capacity, and elevated experience to improve patient access.

Graphic titled “Access as a Strategic Product” featuring a hand holding a magnifying glass with the words “case study” inside the lens. The design promotes a series of case studies exploring how leading health systems are redefining access.

Standardizing for Systemness at Inova

Discover how Inova standardized operations to strengthen systemwide access, streamline scheduling, and build a culture of shared accountability. Learn how unified processes improved efficiency, patient flow, and leadership alignment across the enterprise.