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Consumerism and Marketing

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What Consumer Leaders Are Talking About: Aligning Incentives and the Patient Financial Experience

A recap of key themes from the Spring 2024 Consumer Co-Lab

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Secret shopping the patient experience: Digital vs. dial-in for primary care

We conducted a secret shopping test at 52 health systems and four disruptors, testing the ability to seek a primary care appointment online and over the phone. Our results suggest there's room for improvement, especially with call centers.

3 Essential Tips for Consumer and Digital Industry Partners Selling Healthcare Technology to Health Systems

3 Essential Tips for Consumer and Digital Industry Partners Selling Healthcare Technology to Health Systems

Health Systems Are Ramping Up Spend in Consumer and Digital Healthcare Technology: What Industry Partners Need to Know