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Season 1 | Episode 54 - Aug 26, 2026

Inside Oura's Counsel Health Integration: Consumer AI and the Front Door to Care

Episode Description

Related Topics:
Care DeliveryArtificial IntelligenceHealth Technology Consumerism and Marketing
Relevant Roles:
Chief Strategy Officers

Listen to the episode on a streaming platform by clicking one of the links below:

In this episode of The Strategy Catalyst Dispatch, Ricky Bloomfield, MD, Chief Medical Officer at Oura, walks us through the company's partnership with Counsel Health, which connects Oura members to a board-certified physician asynchronously without leaving the app. We cover what Oura was seeing in consumer behavior that pulled the company toward care delivery, why they built the experience around messaging rather than video visits, and Dr. Bloomfield's perspective on how consumers are actually using AI in their own health.

Headshot of a smiling woman with long wavy dark hair, wearing a green sweater, standing outdoors in front of a brick building.

About Our Host

Anika Rasheed

Anika is a Senior Analyst on the Strategy Catalyst team.

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