1. insights
  2. strategy catalyst
  3. consumerism and marketing
  4. crm program snapshots
Case Study | strategy-catalyst

CRM Program Snapshots

Related Topics:
Consumerism and MarketingHealth Technology
Relevant Roles:
Chief Strategy Officers

This program snapshot will cover:

1. Background

2. Key insights on CRMs

3. Success factors and common barriers

4. Program snapshots on CRM strategies at health systems

Key Takeaways:

1. CRMs are critical infrastructure to stay competitive

2. CRM isn’t strategy in and of itself; health systems should lead with their use cases

3. Regardless of long-term goals, prioritize early wins with CRM strategy

4. Clear and multidisciplinary governance led by business needs is key to success