Surgical Directions

Surgical Directions’ recently released Merlin platform employs predictive analytics to streamline block management and minimize time lost through communication errors and underutilized block days. Through data-driven insights, the Merlin platform’s proactive management of OR schedules optimizes OR capacity, increases volume potential, and expands service lines and surgeon access. Read the full white paper here. 

Amsive

Check out this insightful report from Amsive on how performance marketing in healthcare is transforming, and why relying on last year’s media plan is risky. The piece dives into new strategies to stay compliant amid tightening privacy rules, measure ROI when traditional tracking falters, diversify your media mix, and experiment early to stay ahead of the competition. 

Mindyra

In response to the growing mental health crisis and increasing urgency for healthcare organizations to proactively manage behavioral health risk, Mindyra, a leader in predictive analytics, measurement-based care, and care navigation, has appointed healthcare technology veteran Bruce Brandes as Chief Executive Officer. Hear more about Bruce’s vision for innovation in this podcast, where he explores new paradigms in behavioral health and the role of technology, data, and care models in driving change.