The Executive Insights Hub is THMA's dedicated research and data center, built to keep industry teams current on healthcare market trends and health system CXO priorities. In this orientation, we walk through everything your membership unlocks — the specific deliverables, tools, and services at your disposal — so you and your team can get the most out of your access.
Logged-in members have access to the full orientation and can start exploring everything their membership unlocks.
Key Topics Covered
What research and data resources live inside the Hub — survey reports, Market Pulse webinars, CXO Personas, and more
A tour of every deliverable included in your membership, and the specific use case each one solves
Where to start based on your goal — market credibility, staying current, customer insight, or team ramp-up
How to get your broader team set up, subscribed, and engaged with the content
"I do not have time to teach vendors about healthcare. If you don't understand the market and the context in which your product does (or does not fit), I'm not doing business with you."
By the numbers: The Hub houses almost 20 Forum Debriefs from the Spring 2026 season — all included in your membership.
Why This Matters for Industry
Teams that speak the language of health system leaders build credibility faster and partner more effectively. This orientation shows you exactly where to point each member of your team to get the most out of your membership.