Chief Marketing Officer Forum - 2025 Healthcare Marketing Conference
Fall Session: October 6-8, 2025 Pendry San Diego, CA
The Health Management Academy’s Fall 2025 Chief Marketing Officer (CMO) Forum is the premier healthcare marketing conference for executives seeking to explore innovative marketing solutions to increase patient acquisition and maintain competitive market positioning. This is the healthcare marketing conference that examines competitive strategies for leveraging AI for content management, harnessing digital marketing, using analytics to optimize media buys, developing a successful content strategy, and taming ever-present website demands, all for measurable results.
THMA’s Chief Marketing Officer Forum is your opportunity to join marketing leaders from the nation’s top health systems in a confidential, collaborative environment for honest conversations about real-time marketing challenges. The forum was built exclusively for senior industry executives looking for candid, trusted dialogue and strategic collaboration on those issues and many more.
The CMO Forum offers a highly curated, peer-driven environment.
Our membership is maintained at a strict 1:1 health system to industry attendee ratio.
We design member-led discussions grounded in real-time challenges.
The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community
The Chief Marketing Officer Forum creates a purpose-built space for executive-level engagement. Every session, social setting, and touchpoint is curated to foster meaningful, candid dialogue between fellow health system Chief Marketing Officers and select industry innovators, most commonly CEOs, Chief Growth Officers, and strategic product leaders. It is an event designed for collaboration and the exploration of unique ideas that lead to effective solutions for those responsible for proving the marketing function’s value within the organization.
Apply NowHealth System Forum Members
What Sets the CMO Forum Apart?
Member-Driven Content, Curated for CMOs: All our meetings are built around the priorities that matter most to today’s healthcare CMOs. Agendas are curated on content areas prioritized by leading health system Chief Marketing Officers. Members shape forum content to reflect their top priorities, including content strategies, reputation protection and enhancement, and competitive positioning.
The Right People, in the Right Room: Attendees include health system CMOs from organizations like Mayo Clinic, Yale New Haven Health, Novant Health, and Intermountain, alongside key industry leaders - typically CEOs, Chief Growth Officers, and strategy executives. All participants are hand-selected based on their ability to contribute meaningfully to the conversation.
A Forum Built for Relationships: Reception-style dinners and informal social gatherings welcome friends and family and facilitate long-term relationship building.
True Partnership: This is a peer-to-peer forum. The industry executives who attend this event want to listen, contribute insights, and build lasting connections with CMOs facing similar challenges.
Who Attends?
CMO Forum attendees include CMOs from the nation’s leading health systems, integrated delivery networks, and flagship hospitals across the country. Every participant is hand-selected to ensure purposeful conversations, strategic alignment, and mutual value, creating opportunities for candid peer engagement and shared problem-solving. On the health system side, attendees include Chief Marketing Officers from the nation’s leading health systems. These are the executives charged with improving patient experience and physician relationships, demonstrating ROI, and engaging stakeholders to align strategy systemwide. On the industry side, participation is equally intentional. Attendees are limited to senior executives - typically CEOs, Chief Growth Officers, and heads of strategy or product - who are actively shaping the future of healthcare organizations and interested in sustainable marketing strategies that address emerging competitors, fuel growth and improve revenue. Each is selected based on their ability to contribute insights, engage as peers, not vendors, and build authentic partnerships with their health system peers.
Apply Now“The intimate setting that THMA creates allows my team to have meaningful interactions with CXOs that are influencers and key decision-makers across my full pipeline.”
— VP, Growth, Industry Member
Industry Forum Members
The Chief Marketing Officer Forum Experience
This is an unparalleled executive healthcare community.
Each CMO Forum is a 2.5-day immersive experience with member-led sessions focusing on real-time challenges and forward-looking strategies in marketing. The Health Management Academy’s Fall 2025 CMO Forum provides original insights and analysis of trends, technology, and innovative marketing strategies.
Recent topics include:
Reinvigorating the Internal Brand: Younger professionals feel less loyalty than prior generations and that can challenge retention and the work environment. However, transforming organizational culture, and enhancing employee engagement can create a motivating workplace. Investing in the internal brand can improve staff satisfaction, retention rates, and organizational performance.
Partnerships between Chief Strategy Officers and Chief Marketing Officers: This crucial relationship intersects to drive organizational goals and enhance patient engagement. We explore collaborative dynamics, structural frameworks, and synergies between diverse health system environments that optimize healthcare delivery.
Lessons in Loyalty: Enhancing patient loyalty can mean increased patient retention. We drew on a leading industry expert’s knowledge to learn how a customer value growth strategy, patient-centricity and data-driven marketing can work together to improve patient loyalty.
Our Convening Experiences
Extending Value Beyond the Conference
Members gain access to a year-round ecosystem of insights and engagement through THMA’s Executive Insights Hub. This digital platform discusses trends and challenges in technology, innovation, and digital resilience, as well as trending CXO priorities from large health systems across the country.
Our other year-round resources include:
Quarterly Trend Reports: Digestible insights and follow-ups from live briefings and proprietary research.
Executive Edge: A Sunday evening digest with quick-read summaries of industry-impacting events.
Post-Forum Debriefs: Key takeaways and insights from our Forums - useful even for teammates who did not attend.
Healthcare Bootcamp: A library of short videos and modules to onboard new team members or sharpen your team’s healthcare knowledge.
Upcoming 2025 Dates & Details
For over 25 years, The Health Management Academy has convened health system C-suite leaders and select industry executives, curating two-way conversations, collaborative problem solving and thought leadership sharing.
Join us at one of our upcoming Forums. You can explore dates, locations, and agendas below.
How to Join Our Next Healthcare Marketing Conference
Participation in the CMO Forum is by invitation and curated to ensure the right mix of senior executives from both health systems and industry. If you are a Chief Marketing Officer or executive looking to deepen your relationships with peer leaders from the nation’s top systems, we’d love to connect. Apply for consideration today.
Apply Now