Chief Marketing Officer Forum - 2025 Healthcare Marketing Conference
October 6-8, 2025
San Diego, CA
Engage Directly with Health System Leaders
The Health Management Academy’s Chief Marketing Officer (CMO) Forum is the premier healthcare marketing conference for executives seeking to explore innovative marketing solutions to increase patient acquisition and maintain competitive market positioning. This is the healthcare marketing conference that examines competitive strategies for leveraging AI for content management, harnessing digital marketing, using analytics to optimize media buys, developing a successful content strategy, and taming ever-present website demands, all for measurable results.
THMA’s Chief Marketing Officer Forum is your opportunity to join marketing leaders from the nation’s top health systems in a confidential, collaborative environment for honest conversations about real-time marketing challenges. The forum was built exclusively for senior industry executives looking for candid, trusted dialogue and strategic collaboration on those issues and many more.
Health System Forum Members
What Sets the CMO Forum Apart?
Member-Driven Content, Curated for CMOs: All our meetings are built around the priorities that matter most to today’s healthcare CMOs. Agendas are curated on content areas prioritized by leading health system Chief Marketing Officers. Members shape forum content to reflect their top priorities, including content strategies, reputation protection and enhancement, and competitive positioning.
The Right People, in the Right Room: Attendees include health system CMOs from organizations like Mayo Clinic, Yale New Haven Health, Novant Health, and Intermountain, alongside key industry leaders - typically CEOs, Chief Growth Officers, and strategy executives. All participants are hand-selected based on their ability to contribute meaningfully to the conversation.
A Forum Built for Relationships: Reception-style dinners and informal social gatherings welcome friends and family and facilitate long-term relationship building.
True Partnership: This is a peer-to-peer forum. The industry executives who attend this event want to listen, contribute insights, and build lasting connections with CMOs facing similar challenges.
The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community
The Chief Marketing Officer Forum creates a purpose-built space for executive-level engagement. Every session, social setting, and touchpoint is curated to foster meaningful, candid dialogue between fellow Chief Marketing Officers and select industry innovators, most commonly CEOs, Chief Growth Officers, and strategic product leaders.
Industry Forum Members
Recent topics include:
Reinvigorating the Internal Brand: Younger professionals feel less loyalty than prior generations and that can challenge retention and the work environment. However, transforming organizational culture, and enhancing employee engagement can create a motivating workplace. Investing in the internal brand can improve staff satisfaction, retention rates, and organizational performance.
Partnerships between Chief Strategy Officers and Chief Marketing Officers: This crucial relationship intersects to drive organizational goals and enhance patient engagement. We explore collaborative dynamics, structural frameworks, and synergies between diverse health system environments that optimize healthcare delivery.
Lessons in Loyalty: Enhancing patient loyalty can mean increased patient retention. We drew on a leading industry expert’s knowledge to learn how a customer value growth strategy, patient-centricity and data-driven marketing can work together to improve patient loyalty.
The Chief Marketing Officer Forum Experience
This is an unparalleled executive healthcare community.
Each CMO Forum is a 2.5-day immersive experience with member-led sessions focusing on real-time challenges and forward-looking strategies in marketing. The Health Management Academy’s CMO Forum provides original insights and analysis of trends, technology, and innovative marketing strategies.
Our Convening Experiences
Upcoming Dates & Locations
For over 25 years, The Health Management Academy has convened health system C-suite leaders and select industry executives, curating two-way conversations, collaborative problem solving and thought leadership sharing.
Extending Value Beyond the Conference
Members gain access to a year-round ecosystem of insights and engagement through THMA’s Executive Insights Hub. This digital platform discusses trends and challenges in technology, innovation, and digital resilience, as well as trending CXO priorities from large health systems across the country.
Our other year-round resources include:
Quarterly Trend Reports: Digestible insights and follow-ups from live briefings and proprietary research.
Executive Edge: A Sunday evening digest with quick-read summaries of industry-impacting events.
Post-Forum Debriefs: Key takeaways and insights from our Forums - useful even for teammates who did not attend.
Healthcare Bootcamp: A library of short videos and modules to onboard new team members or sharpen your team’s healthcare knowledge.
About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
2,000+
Health System Executives
600+
Health System C-Suite Members
200+
Exec Industry Members
75%
Of U.S. Physicians
