Consumer Co-Lab - 2026 Healthcare Consumerism Conference
June 3-5, 2026
Carlsbad, CA
Engage Directly with Health System Consumer Leaders THMA’s Consumer Co-Lab convenes Chief Patient Officers, Consumer Experience Officers, and Digital Officers from the nation’s leading health systems alongside senior industry executives for candid, future-focused collaboration. For over 25 years, we’ve curated intimate environments where decision-makers and industry leaders exchange ideas, solve challenges, and build lasting partnerships.
With limited spots available for this select gathering, apply now to be considered for participation in the upcoming Consumer Co-Lab.
Upcoming Event Dates and Locations
Join us at the upcoming Consumer Co-Lab. You can explore dates, locations, and agendas below.
Health System Forum Members
What Sets the Consumer Co-Lab Apart
Member-Driven Content, Curated for Chief Marketing, Consumer, and Digital Officers: All our meetings are built around the priorities that matter most to today’s healthcare Chief Patient Officers, Consumer Experience Officers, and Digital Officers. These members shape forum content to reflect their top priorities including data-driven strategies, consumer loyalty, driving greater patient engagement, and updates from our Washington policy research team.
The Right People, in the Right Room: Attendees include health system C-suite executives from organizations like Mayo Clinic, Yale New Haven Health, Novant Health, and Intermountain, alongside key industry leaders - typically CEOs, Chief Growth Officers, Chief Marketing Officers and strategy executives. All participants are hand-selected based on their ability to contribute meaningfully to the conversation.
A Forum Built for Relationships: Reception-style dinners and informal social gatherings welcome friends and family and facilitate long-term relationship building.
True Partnership: This is a peer-to-peer forum. The industry executives who attend this event want to listen, contribute insights, and build lasting connections with health system CXOs facing similar challenges.
The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community
The Consumer Co-Lab is a purpose-built space for candid, executive-level engagement between health system CXOs in the patient, digital or consumer experience spaces, along with select industry leaders. Every element is curated to spark collaboration, exchange ideas, and develop solutions that shape healthcare’s future.
Industry Forum Members
Agenda topics will include:
Digital Access and Experience Transformation: Health system leaders explored how AI-powered self-service platforms, omnichannel contact centers, and automation are redefining patient access and engagement. Sessions highlighted how consumer-first design can streamline operations, enhance satisfaction, and reduce administrative burden.
Data-Driven Experience Strategy: Members examined how health systems like Intermountain Health are leveraging predictive analytics and feedback loops to anticipate consumer needs, unify metrics, and drive measurable improvements in loyalty, access, and quality.
Cross-Functional Collaboration in Consumer Strategy: Executives discussed how marketing, strategy, and consumer experience leaders can align across the C-suite to secure investment, measure ROI, and build organization-wide ownership of the patient journey.
Policy and Market Dynamics Shaping Consumer Care: THMA’s policy experts provided an in-depth briefing on emerging regulatory shifts, equipping leaders with the foresight to navigate evolving payment models, compliance expectations, and federal policy priorities impacting the consumer experience.
Consumer Collaborative Forum Experience
The Consumer Co-Lab is a 2.5-day immersive experience with member-led sessions focusing on real-time challenges and forward-looking strategies in marketing. The Health Management Academy provides original insights and analysis of trends, technology, and innovative strategies.
Our Convening Experiences
About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
2,000+
Health System Executives
600+
Health System C-Suite Members
200+
Exec Industry Members
75%
Of U.S. Physicians
