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Chief Revenue Cycle Officer (CRCO) Forum: 2025 Healthcare Financial Management Conference

Fall Session: October 6-8, 2025 | Arlington, TX

THMA's Chief Revenue Cycle Officer (CRCO) Forum was built exclusively for senior health system executives and select industry leaders to redefine how relationships are formed and insights are exchanged between health systems and the companies that support them.

The CRCO Forum offers a highly curated, peer-driven environment designed to foster long-term partnerships and strategic collaboration. We maintain a strict 1:1 health system to industry attendee ratio and member-led discussions grounded in real-time challenges. Among our members who attend multiple conferences in the yearly circuit, we continuously hear that this forum is the preferred destination for those seeking more than just surface-level networking.

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Why Leading RCOs Choose Our Healthcare Financial Conference Over Traditional Events

In a time when it’s harder than ever to reach and engage the right healthcare financial decision-makers, the Chief Revenue Cycle Officer Forum offers a distinct alternative to traditional industry events. It's intentionally designed to support high-trust, long-term partnerships, not transactional selling. 

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Health System Forum Members

What Sets the Experience Apart

  • A True Peer Community: Participation is limited to executive-level attendees, with Forum content shaped by members to reflect their top priorities, such as navigating payer denials and AI-powered automation to redesigning the patient financial journey, for example. 

  • 1:1 Health System to Industry Ratio: Attendance is strictly balanced, ensuring that every industry member engages on equal footing with decision-makers, not as one vendor in a sea of booths. 

  • Built for Relationship Building: From small-group working sessions to reception-style dinners that include friends and family, the CRCO Forum is designed to deepen trust, humanize partnership, and spark collaboration that continues long after the event ends. 

  • Direct Line to Decision-Makers: Health system CRCOs increasingly rely on trusted relationships to evaluate solutions. With more than 30 RCOs from leading systems across the US in attendance, the CRCO Forum provides face time with the real decision-makers shaping healthcare financial strategy today. 

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Who Attends?

The CRCO Forum brings together a powerful mix of senior healthcare executives, carefully selected to ensure every conversation is strategic, collaborative, and respectful of your time.

On the health system side, attendees include 30–40 Chief Revenue Cycle Officers and heads of function from the nation’s most forward-thinking organizations. Leaders responsible for navigating the complexities of modern revenue cycle management at systems such as Mayo Clinic, Duke Health, Intermountain, Emory, and Novant Health, to name a few examples.

Industry participation is equally intentional. Attendees are limited to senior executives - typically CEOs, Chief Growth Officers, and heads of strategy or product - who are actively shaping the future of healthcare finance and cycle management. Each is selected based on their ability to add value, bring insights to the room, and build authentic partnerships with their health system peers.

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“The intimate setting that THMA creates allows my team to have meaningful interactions with CXOs that are influencers and key decision-makers across my full pipeline.” 

— VP, Growth, Industry Member 

Industry Forum Members

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The Revenue Cycle Officer Forum Experience

The CRCO Forum is a 2.5-day immersive experience purpose-built for executive connection, collaborative learning, and candid conversation. The agenda is shaped by the members themselves, designed around the challenges and priorities real RCOs are facing right now. Whether it’s navigating payer dynamics, leveraging AI for automation, or redesigning the patient financial experience, the conversations are timely, relevant, and driven by the people in the room. Sessions blend small-group discussions, member-led panels, and open forums, creating space for honest dialogue across roles and organizations. It’s peer learning at its most actionable. And when the formal sessions end, the relationship-building continues. From reception-style dinners to casual gatherings that welcome friends and family, the social side of the Forum is intentionally designed to deepen trust and spark conversations.

Attendees gather under patio umbrellas at an outdoor networking event, engaging in conversation while dressed in colorful, casual attire.

Our Convening Experiences

The Power of Relationships With Jeff Jones

Join us as Jeff Jones shares his personal experience with The Health Management Academy, which spans over two decades.

The Power of Vulnerability and Collaboration

Beth Walker, CEO of Oschner Baptist, shares how the open, trust-filled environment among C-suite executives allows them to candidly discuss their challenges.

How THMA Has Deepened Healthcare Relationships

Todd Cozzens, Founder of Transformation Capital, shares how THMA has helped deepen his industry connections and relationships.

Investing in Tomorrow's Healthcare Leaders

Andy DeLao, CSO & CMKO at Ge HealthCare, shares his insights and experiences working with The Health Management Academy.

Cultivating Connections with Health System CXOs

Nicole Shingler, VP, Enterprise Revenue Cycle for R1 RCM explains just how much THMA stands apart by cultivating connections within the healthcare industry.

Having a Support System is Critical

Nkem Iroegbu, President of Advocate Health, speaks about having the right support system in the healthcare industry.

How a Sense of Ownership Makes All the Difference

Corey Aferiat, VP at THMA, talks about how members feel a very unique sense of ownership over the forums.

Being Honest & Open in Healthcare

Dennis Murphy President & CEO of IU Health shares how coming to THMA events has helped him professionally.

Extending Value Beyond the Conference

The CRCO Forum may be the centerpiece, but it’s far from a one-time touchpoint.

Between in-person gatherings, members gain access to a year-round ecosystem of insights and engagement through THMA’s Executive Insights Hub. This digital platform is designed to keep your teams sharp, your strategy aligned, and your conversations with health system leaders informed.

From pre-Forum briefings and abstract submissions to post-event debriefs and quarterly trend reports, the experience is built to deliver value before, during, and long after each event. Members also benefit from real-time market intelligence, persona-based insights, and on-demand healthcare training modules that help entire teams understand the context behind every CXO conversation.

Upcoming Chief Revenue Cycle Officer Forum Dates

The CRCO Forum is hosted twice a year in thoughtfully selected locations across the country. Each gathering is timed to align with evolving industry priorities and provides a fresh opportunity to reconnect with peers, gain new insights, and advance your healthcare financial strategy. 

Explore our upcoming Forum dates, locations, and agendas below.

Promotional graphic for the Chief Revenue Cycle Officer Forum scheduled for October 6–8, 2025, at Live! by Loews in Arlington, TX. The image features a vibrant hotel and cityscape view with the nearby AT&T Stadium in the background, overlaid with bold white text and geometric design accents. Promotional graphic for the Chief Revenue Cycle Officer Forum scheduled for October 6–8, 2025, at Live! by Loews in Arlington, TX. The image features a vibrant hotel and cityscape view with the nearby AT&T Stadium in the background, overlaid with bold white text and geometric design accents.

2025 Fall CRCO Forum

How to Join

Participation in the CRCO Forum is by invitation and curated to ensure the right mix of senior executives from both health systems and industry. If you're a healthcare financial leader or executive looking to deepen your relationships with Chief Revenue Cycle Officers from the nation’s top systems, we’d love to connect. Complete the form below to request more information or start a conversation with our team today. Once we hear from you, a member of our team will follow up to discuss fit, answer your questions, and walk you through the next steps to join the CRCO Forum community.

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