1. ind convening
  2. CRCO Forum

Chief Revenue Cycle Officer (CRCO) Forum: 2026 Healthcare Revenue Cycle Conference

October 5–7, 2026

Washington, D.C.

Engage Directly with Health System Revenue Cycle Leaders

The Chief Revenue Cycle Officer (CRCO) Forum is a healthcare revenue cycle conference built exclusively for senior health system executives and a matched group of industry leaders, convened to redefine how relationships form and insights move between health systems and the companies that support them.

The CRCO Forum offers a highly curated, peer-driven environment designed to foster long-term partnerships and strategic collaboration. We maintain a strict 1:1 health system to industry attendee ratio and member-led discussions grounded in the challenges leaders are working through right now. Among our members who attend multiple conferences in the yearly circuit, we continuously hear that this Forum is the preferred destination for those seeking more than surface-level networking. 

A woman gestures while speaking with a man during an outdoor conversation at a professional event. Both are wearing conference badges and appear engaged in discussion.

Upcoming Chief Revenue Cycle Officer Forum Dates

The CRCO Forum is hosted twice a year in thoughtfully selected locations across the country. Each event is timed to align with the priorities most relevant at that point in the year and provides a fresh opportunity for attendees to reconnect with peers, gain new insights, and advance their revenue cycle strategy. Upcoming dates and locations appear below. 

Promotional graphic for the Chief Revenue Cycle Officer Forum






Promotional graphic for the Chief Revenue Cycle Officer Forum scheduled for October 6–8, 2025, at Live! by Loews in Arlington, TX. The image features a vibrant hotel and cityscape view with the nearby AT&T Stadium in the background, overlaid with bold white text and geometric design accents.

October 5–7, 2026

Washington, D.C.

Learn More

Health System Forum Members

Providence health system logo featuring a green and blue cross-shaped emblem to the left of the name in blue text.
Northwell Health health system logo featuring a grid of multicolored triangles to the left of the words "Northwell Health" in blue text.
Ochsner Health health system logo with a blue and gold abstract emblem to the left of the name in blue text.
Intermountain Health logo with stylized red and purple symbol and navy text.
Mass General Brigham industry logo with teal icon and blue text.
Novant Health health system logo with a bold purple "N" and two vertical squares, followed by the words "Novant Health" in gray text.
UnityPoint Health logo featuring a white cross within a blue square followed by the name "UnityPoint Health" in black text.
WellSpan Health logo featuring a rising sun graphic above the word “WellSpan” in blue with “HEALTH” in bold blue text below.
Yale New Haven Health logo featuring the words “Yale New Haven Health” in a stacked format with gradient blue tones on a transparent background.
Cedars-Sinai health system logo with two interlocking red rings on the left and gray text on the right.
Cone Health health system logo with a teal abstract figure on the left, followed by the words "CONE HEALTH" and the tagline "The Network for Exceptional Care" beneath.

Who Attends the CRCO Forum 

The CRCO Forum convenes senior health system revenue cycle leaders. On the provider side, that means Chief Revenue Cycle Officers and the vice presidents and senior revenue cycle professionals who own patient access, billing operations, denials and appeals, revenue integrity, and payer contracting. Compliance professionals and analytics leaders whose work runs through the function attend alongside them.

On the industry side, attendance is limited to senior executives from the companies and consultancies serving this space, most commonly CEOs, Chief Growth Officers, and strategic product leaders, along with consultants, industry experts, and solution providers whose offerings map to what members are working on. Every industry seat is matched against a health system seat. 

THMA CEO Renee DeSilva Joins Fellow Health System CEOs at THMA's Healthcare Conference

What Sets the CRCO Forum Apart

  • A True Peer Community. Participation in the CRCO Forum is limited to executive-level attendees, and the content presented is shaped by members to reflect their top priorities, from navigating payer denials and AI-powered automation to redesigning the patient financial journey. The education that comes out of these rooms is the kind that is not in textbooks or published case studies, because peers describe what a strategy cost them and what they would sequence differently. That is the input leaders use to plan their own future investments.

  • 1:1 Health System to Industry Ratio. Attendance is strictly balanced, ensuring that every Industry Member engages on equal footing with decision makers, not as one vendor in a sea of booths.

  • Built for Relationship Building. From small-group working sessions to reception-style dinners that include friends and family, the CRCO Forum is designed to deepen trust, humanize partnership, and spark collaboration that continues long after the event ends.

  • Direct Line to Decision Makers. Health system CRCOs increasingly rely on trusted relationships to evaluate solutions. With more than 30 revenue cycle officers from leading health systems across the country in attendance, the CRCO Forum provides face time with the real decision makers shaping healthcare financial strategy today.

Two men converse during an outdoor networking event, one holding a drink and the other gesturing while speaking. They are dressed in business casual and formal attire.

The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community

The CRCO Forum creates a purpose-built space for executive-level engagement. Every session, social setting, and touchpoint is curated to foster meaningful, candid dialogue between fellow Chief Revenue Cycle Officers and select industry innovators, most commonly CEOs, Chief Growth Officers, and strategic product leaders.

Quote from healthcare conference industry attendee

Industry Forum Members

Philips logo in bold blue uppercase letters on a transparent background.
GE Healthcare logo featuring the classic GE monogram inside a circular emblem followed by the text "GE Healthcare" in blue.
Accenture logo featuring the company name in bold black font with a forward-pointing purple greater-than symbol above the "t".
Johnson & Johnson logo in classic red cursive script, representing the global healthcare and pharmaceutical company.
Qventus logo with the company name in dark gray lowercase letters and a red accent mark above the "s."
Microsoft logo featuring a four-colored square icon (red, green, blue, yellow) to the left of the word "Microsoft" in gray text.
KPMG logo with bold blue letters beneath four outlined rectangles, symbolizing the global professional services firm.
Cedar logo featuring a stylized red pinecone graphic to the left of the company name in lowercase navy blue font.
Ernst & Young logo
Guidehouse logo
Workday logo with blue text and orange arc above

The schedule is built around small-group working sessions and member-led discussions rather than keynote presentations and an audience. Health System Members set the topics in advance, and sessions are member-led, frequently presented by the executives who raised the topic, so the material reflects live operating problems instead of finished narratives. Industry Members may submit abstracts to be presented as sessions, and speakers and content are selected by The Health Management Academy together with health system leaders on the condition that the material is clearly valuable and non-promotional. Speakers are chosen for what they can teach peers, never for what they are selling.

Between sessions, the design keeps working. Roundtables, shared meals, and reception-style dinners give attendees the unstructured time where durable relationships are built. Groups stay small enough that every attendee is in the room for the conversations that matter. 

The Revenue Cycle Officer Forum Experience

The CRCO Forum is a 2.5-day immersive experience purpose-built for executive connection, collaborative learning, and candid conversation.

Attendees gather under patio umbrellas at an outdoor networking event, engaging in conversation while dressed in colorful, casual attire.

Our Convening Experiences

Extending Value Beyond the Conference

The CRCO Forum may be the centerpiece, but it is far from a one-time touchpoint.

Between in-person gatherings, members gain access to a year-round ecosystem of insights and engagement through The Health Management Academy's Executive Insights Hub. This digital platform is designed to keep your teams sharp, your strategy aligned, and your conversations with health system leaders informed.

From pre-Forum briefings and abstract submissions to post-event debriefs and quarterly trend reports, the experience is built to deliver value before, during, and long after each conference. Members also benefit from real-time market intelligence, persona-based insights, and on-demand education modules that help entire teams understand the context behind every CXO conversation, including how healthcare executives outside the revenue cycle frame the same problems. 

Frequently Asked Questions About the CRCO Forum

What is a healthcare revenue cycle conference?

A healthcare revenue cycle conference brings together the healthcare leaders responsible for how health systems get paid, covering denials and prior authorization, medical billing and coding changes, front-end operations, payer strategy, compliance, and revenue cycle technology. Formats range from large trade shows with exhibit halls to small executive forums. The CRCO Forum is the second kind.

What is healthcare revenue cycle management?

Healthcare revenue cycle management is the process that tracks a patient's care from registration through final payment, including eligibility verification, prior authorization, coding, claims submission, denials management, and collections. Proper revenue cycle management ensures hospitals maintain steady cash flow to cover operating costs, and efficient operations help providers reduce payment delays and claim errors.

How is the CRCO Forum different from a medical billing or coding conference?

Conferences built for medical billers, coders, and practice managers focus on day-to-day billing operations, certification, and practice management, and they serve those medical billers and coders well. The CRCO Forum is built for the executives who own revenue cycle strategy for an entire system and carry the business accountability for it. There is no exhibit hall, no booths, and no open registration. Sessions are closed-door and member-led, and attendance is capped by a strict 1:1 health system to industry ratio.

Who attends the CRCO Forum?

Chief Revenue Cycle Officers and senior revenue cycle professionals from leading health systems, including the leaders who own the front end, billing operations, denials and appeals, revenue integrity, and payer contracting. They are joined by an equal number of senior industry executives, typically CEOs, Chief Growth Officers, strategic product leaders, and consultants.

When and where is the CRCO Forum held?

The CRCO Forum is hosted twice a year in locations across the United States, and each event runs 2.5 days in a retreat-style setting. Upcoming dates and locations are listed in the Upcoming Dates section on this page.

What topics does the CRCO Forum cover?

Recent focus areas include denials and prior authorization, payer strategy and contract negotiation, policy disruption and its effect on reimbursement, rising uncompensated care, medical billing and coding integrity, patient access and front-end financial engagement, artificial intelligence in revenue cycle operations, and cross-functional work with supply chain and IT.

How do revenue cycle conferences help leaders stay current on compliance and regulatory change?

Industry conferences feature sessions on regulatory updates and compliance, which matters because revenue cycle management is how health systems navigate complex federal, state, and payer regulations. At the CRCO Forum, that material is presented in the context of what members are implementing, so the discussion covers not only what a rule says but how peer organizations are operationalizing it.

Why does peer networking matter at a revenue cycle conference?

Peer networking reveals practical approaches that may not be in textbooks. Published guidance describes what should work. Leaders who have already run an AI pilot, restructured a front-end team, or escalated a payer dispute can describe what it cost, what broke, and what they would sequence differently. That is the education members consistently say they cannot get anywhere else.

How is artificial intelligence changing revenue cycle operations?

Health systems are evaluating artificial intelligence across prior authorization, appeal generation, coding, and denials prevention, with automation ranking as both a top priority and a top improvement opportunity for the function. The recurring theme in Forum discussions is optionality. Leaders are structuring shorter commitments and weighing EHR-native technology against third-party tools while the market matures.

What is the role of Industry Members at the CRCO Forum?

Industry Members participate as peers, not as vendors. They join working sessions, contribute perspective from across their customer base, and listen to how decision makers frame problems. Industry Members may submit abstracts to be presented as non-promotional sessions, with speakers and content selected by The Health Management Academy and its health system leaders.

How do I register for the CRCO Forum?

Registration is by application through the Apply Now form on this page. There is no public registration link. The Health Management Academy reviews each application against current member priorities and the 1:1 attendance ratio, then follows up to confirm fit and walk through upcoming events.

Is there value beyond the conference itself?

Yes. Membership includes year-round access to the Executive Insights Hub, with pre-Forum briefings, post-event debriefs, quarterly trend reports, market intelligence, persona-based insights, and on-demand healthcare education modules for the wider team.

About The Health Management Academy

Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.

We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.

2,500+

Health System Executives

600+

Health System C-Suite Members

300+

Industry Members

28+

Years of Convening

A collage of professional headshots of team members from The Health Management Academy, interspersed with branded graphics. The messages highlight collaboration between health system CXOs and industry, data-driven decision-making, and a commitment to driving health forward.