Chief Revenue Cycle Officer (CRCO) Forum: 2026 Healthcare Financial Management Conference
April 15-17, 2026
Frisco, TX
Engage Directly with Health System Leaders
THMA's Chief Revenue Cycle Officer (CRCO) Forum was built exclusively for senior health system executives and select industry leaders to redefine how relationships are formed and insights are exchanged between health systems and the companies that support them.
The CRCO Forum offers a highly curated, peer-driven environment designed to foster long-term partnerships and strategic collaboration. We maintain a strict 1:1 health system to industry attendee ratio and member-led discussions grounded in real-time challenges. Among our members who attend multiple conferences in the yearly circuit, we continuously hear that this forum is the preferred destination for those seeking more than just surface-level networking.
Upcoming Chief Revenue Cycle Officer Forum Dates
The CRCO Forum is hosted twice a year in thoughtfully selected locations across the country. Each gathering is timed to align with evolving industry priorities and provides a fresh opportunity to reconnect with peers, gain new insights, and advance your healthcare financial strategy.
Health System Forum Members
What Sets the CRCO Forum Apart
A True Peer Community: Participation is limited to executive-level attendees, with Forum content shaped by members to reflect their top priorities, such as navigating payer denials and AI-powered automation to redesigning the patient financial journey, for example.
1:1 Health System to Industry Ratio: Attendance is strictly balanced, ensuring that every industry member engages on equal footing with decision-makers, not as one vendor in a sea of booths.
Built for Relationship Building: From small-group working sessions to reception-style dinners that include friends and family, the CRCO Forum is designed to deepen trust, humanize partnership, and spark collaboration that continues long after the event ends.
Direct Line to Decision-Makers: Health system CRCOs increasingly rely on trusted relationships to evaluate solutions. With more than 30 RCOs from leading systems across the US in attendance, the CRCO Forum provides face time with the real decision-makers shaping healthcare financial strategy today.
The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community
The CRCO Forum creates a purpose-built space for executive-level engagement. Every session, social setting, and touchpoint is curated to foster meaningful, candid dialogue between fellow Chief Revenue Cycle Officers and select industry innovators, most commonly CEOs, Chief Growth Officers, and strategic product leaders.
Industry Forum Members
Recent Topics Include:
Policy Disruption and Payer Strategy: Revenue cycle and policy leaders examined how new legislation is reshaping reimbursement models, coverage, and financial performance. The discussion brought payer perspectives to the forefront, helping members understand how evolving payer priorities are influencing contract negotiations and provider–payer relationships.
Adapting to Financial Headwinds: With uncompensated care on the rise, health systems shared approaches to balancing compassion and sustainability. Sessions focused on data-driven collection strategies, patient engagement models, and technology-driven innovations that preserve patient trust while protecting margins.
Strategic Choices in an Era of Transformation: Revenue cycle executives explored the crossroads of automation, outsourcing, and workforce redesign. Conversations centered on how leaders are sequencing operational changes to drive immediate efficiency while building the foundation for long-term transformation.
Cross-Functional Collaboration for System-wide Value: Health system executives highlighted how revenue cycle and supply chain teams are partnering to align financial strategy across both cost and revenue functions. This integrated approach is helping organizations reduce friction, strengthen reimbursement integrity, and enhance enterprise value creation.
The Revenue Cycle Officer Forum Experience
The CRCO Forum is a 2.5-day immersive experience purpose-built for executive connection, collaborative learning, and candid conversation.
Our Convening Experiences
Extending Value Beyond the Conference
The CRCO Forum may be the centerpiece, but it’s far from a one-time touchpoint.
Between in-person gatherings, members gain access to a year-round ecosystem of insights and engagement through THMA’s Executive Insights Hub. This digital platform is designed to keep your teams sharp, your strategy aligned, and your conversations with health system leaders informed.
From pre-Forum briefings and abstract submissions to post-event debriefs and quarterly trend reports, the experience is built to deliver value before, during, and long after each event. Members also benefit from real-time market intelligence, persona-based insights, and on-demand healthcare training modules that help entire teams understand the context behind every CXO conversation.
About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
2,000+
Health System Executives
600+
Health System C-Suite Members
200+
Exec Industry Members
75%
Of U.S. Physicians
