2026 Market Chief Financial Officer (CFO) Forum
December 2-4, 2026
Irving, TX
Engage Directly with Health System Finance Leaders
Market CFOs are making high-stakes, hard-to-reverse bets — where to grow, what to cut, and which services to defend, all while expanding margins under cost and revenue pressure. The same pressures are also creating new openings — partnerships, site-of-care shifts, and service plays that reward whoever spots them first. Too often, these decisions are made without a community built for leaders who carry this exact mandate.
The Health Management Academy's Market CFO Forum was built to change that. This intimate, retreat-style event convenes senior finance executives overseeing major market, regional, multi-hospital, and flagship portfolios from Leading Health Systems, alongside leaders from the most innovative healthcare companies, for confidential dialogue. Participants shape how health systems deploy capital, defend margin, and pursue growth — both shaping enterprise strategy and executing it operationally.
Upcoming Event Dates and Locations
The Market CFO Forum is hosted twice a year in thoughtfully selected locations across the country. Each event is timed to align with evolving industry priorities, providing a fresh opportunity to reconnect with peers, gain new insights, and advance your healthcare strategy.
Health System Forum Members
What Sets Market CFO Forum Apart
Member-Driven Content: Content is shaped by members to reflect what matters most to today's market and flagship hospital CFOs, like expanding access without compromising margins and cutting through AI hype to find investments that actually move the P&L. From small-group discussions to executive panels, content is led by and for members.
The Right People, in the Right Room: Attendees include market, region, and flagship hospital CFOs from organizations like Intermountain, AdventHealth, and Mayo Clinic, alongside select leaders from the most innovative healthcare companies - typically CEOs, Chief Growth Officers, and product and strategy executives. All participants are carefully vetted and hand-selected for their ability to contribute meaningfully.
Purposeful Industry Participation: Industry partners are thoughtfully curated to support high-value dialogue, creating an environment focused on insight generation rather than transactional networking.
Relationships Built on Trust: Reception-style dinners and informal gatherings foster long-term, credible relationships that extend collaboration beyond the event itself.
The THMA Difference Lies in Access, Intentional Design, and a Strict Focus on Community
The Market CFO Forum creates a purpose-built space for executive-level engagement. Every session, social setting, and touchpoint is curated to foster meaningful, candid dialogue between fellow market CFOs and select industry innovators, most commonly CEOs, Chief Growth Officers, and strategic product leaders.
Industry Forum Members
Prospective Market CFO Forum Topics
Planning amid market uncertainty: How finance leaders anticipate competitive shifts, reimbursement pressure, payer dynamics, changing demand, and other forces influencing strategic and financial priorities.
The Market CFO as performance architect: How finance leaders help shape market-level priorities, translate strategy into operating plans, and create accountability for measurable performance improvement.
Margin recovery without strategic retreat: How systems are improving financial performance while continuing to invest in growth, access, workforce, service lines, and long-term competitiveness.
The new economics of health system growth: How Market CFOs evaluate ambulatory expansion, asset-light strategies, partnerships, service-line investment, and market opportunities in a constrained capital environment.
Access, capacity, & leakage through a finance lens: How referral patterns, throughput, patient retention, access constraints, and capacity redesign shape financial performance and market strategy.
Service-line and ambulatory performance: How finance leaders assess service-line economics, site-of-care shift, medical group performance, ambulatory growth, and the tradeoffs required to scale care closer to the patient.
Labor, productivity, and the cost of execution: How Market CFOs partner with operators to manage workforce economics, productivity expectations, contract labor, and redesigned operating models.
The Market CFO Forum Experience
The Health Management Academy's Fall 2026 Market CFO Forum is a 2.5-day immersive experience convening CFOs from top health system markets, regions and flagship hospitals and innovative companies for member-led sessions on today's real-time challenges and tomorrow's opportunities.
More Than a Conference: Year-Round Healthcare Financial Management Resources
Members gain access to a year-round ecosystem of insights and engagement through THMA’s Executive Insights Hub. This digital platform discusses trends and challenges unique to strategic planning, as well as trending CXO priorities, from large health systems across the country.
Our other year-round resources include:
Quarterly Trend Reports: Digestible insights and follow-ups from live briefings and proprietary research.
Executive Edge: A Sunday evening digest with quick-read summaries of industry-impacting events.
Post-Forum Debriefs: Key takeaways and insights from our Forums - useful even for teammates who did not attend.
Healthcare Bootcamp: A library of short videos and modules to onboard new team members or sharpen your team’s healthcare knowledge.
Our Convening Experiences
About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
2,500+
Health System Executives
600+
Health System C-Suite Members
300+
Industry Members
28+
Years of Convening
