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Strategist | all-insights

The market landscape for D2C virtual behavioral health

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It seems evident now that telehealth utilization is normalizing far below the pandemic peak. In Q2 2020, 31% of all healthcare visits were virtual—a number that has slowly dwindled to 6% as of Q3 2023. That post-pandemic normal has led many telehealth companies to struggle, especially in recent months, while many health system strategy leaders have pivoted away from heavily virtual offerings into more hybrid solutions.