Episode Description
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We’ve just wrapped up our Strategy Catalyst Summit, where we had the pleasure of seeing more than 75 of our members in person for two days of networking and high-level strategic discussion. Stay tuned for a summary of our favorite insights in a future edition.
The American Medical Association is replacing bundled maternity payments with a new set of itemized codes, a change that will shift reimbursement from cost-conscious delivery units to more comprehensive outpatient services.
Medicaid will likely adopt the changes first, impacting rural and safety-net providers. Many commercial plans might continue to use value-based bundled payments.
Redirecting reimbursement to OB specialists and supplemental services could improve the workforce pipeline in the long term, but the new codes will also create new administrative burdens for these providers.
We’ve assembled an expert panel of health system strategy leaders to help set our research agenda and supplement our insights throughout the year. To introduce our CSO Advisory Council, we asked each of them to talk about “what keeps them up at night” in their role.
Answers included state and federal policy changes, the rapid pace of technological change, modernizing core platforms, and separating the signal from the noise.
Our featured graphic showcases the results of a THMA survey that asked senior executives across a variety of roles about their health system’s access strategy.
The vast majority of systems are investing in telehealth and centralized scheduling. Fewer systems are investing in self-service portals, and less than half of systems say they’re modernizing contact centers—possibly due to cost constraints.
This week’s research recap looks at our favorite insights from two recent case studies detailing how health systems can leverage consumer segmentation to achieve operating model discipline.
Behavioral research can often uncover critical gaps between clinical assumptions and real patient perspectives.
Turning consumer insights into differentiated service offerings can unlock new levels of operational efficiency and patient engagement.
Segmentation needs to be embedded in governance, infrastructure, and multi-year strategy to maximize effectiveness.

About Our Host
Anika Rasheed
Anika is a Senior Analyst on the Strategy Catalyst team.