How Health System Leaders Are Embracing AI Augmented Patient Messaging
In Spring 2025, THMA surveyed senior clinical executives at large U.S. health systems about their workforce strategies with a focus on how they're leveraging technology and AI to address staffing-related challenges.
To help you better understand adoption trends and perspectives across your customer base, this resource distills key insights on how health system leaders view AI-augmented patient messaging or in-basket management.
Data is based on responses from 39 leaders, including CPEs, CNOs/CNEs, and Medical Group Executives, all representing health systems with over $1B in operating revenue.
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Key Takeaways
Low Adoption Rate: Only 33% of health system leaders have implemented AI-augmented patient messaging, with an equal percentage planning future investments.
Primary Care Leads: Primary care is leading adoption at 32%, with lower uptake in other clinical areas, signaling early-stage exploration across the continuum of care.
Mixed Clinical Support: Physician support is high (76%), but nurse buy-in remains limited (39%), often due to concerns about accuracy and workload burden.
Limited Talent Impact: Executives see modest value in talent retention, with just 31% recognizing recruitment or retention benefits tied to these tools.
Industry Opportunity: Unlock greater adoption by clearly connecting AI messaging solutions to workforce value, especially in easing clinician burnout and improving staff satisfaction.