How Health System Leaders Are Embracing Virtual Assistants
In Spring 2025, THMA surveyed senior clinical executives at large U.S. health systems about their workforce strategies with a focus on how they're leveraging technology and AI to address staffing-related challenges.
To help you better understand adoption trends and perspectives across your customer base, this resource distills key insights on how health system leaders view virtual assistants, such as for virtual rooming, outreach, and education.
Data is based on responses from 39 leaders, including CPEs, CNOs/CNEs, and Medical Group executives, all representing health systems with over $1B in operating revenue.
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Key Takeaways
Adoption Still Nascent but Growing: Only 13% of surveyed health systems have implemented virtual assistants, but 41% plan to invest, signaling growing traction.
Strategic Potential Recognized: Despite low current use, 33% of executives believe virtual assistants can support recruitment and retention efforts.
Service Line Adoption is Limited: Even top use cases show just 12% adoption, highlighting the need for targeted implementation strategies.
Clinician Support Is Strong: 57% of physicians and 56% of nurses are supportive, offering a strong foundation for broader rollout.
Industry Opportunity: With executive interest and clinician buy-in aligned, industry partners are well-positioned to demonstrate ROI and accelerate scalable adoption across care areas.