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2024 AI Update: 5 Insights to Guide Your Sales Approach in 2024

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Health Technology

Listen to an update on the actions taken by Leading Health Systems (LHS) in 2024 regarding Artificial Intelligence (AI) Strategy. This includes discussing decision-making factors, specific use cases, and methods for measuring the return on investment (ROI) from AI solutions.

Below are five Insights to Guide Your Sales Approach of AI Solutions in 2024:

  1. Focus on Problem, Not Solution: Gain buy-in by prioritizing root cause analysis. Secure widespread understanding of the problem and its urgency, especially from finance and IT leaders, before selling your solution.

  2. Prepare for Technical Scrutiny: Anticipate higher levels of scrutiny during vendor assessments. Be ready to discuss model performance metrics, training data, data handling processes, and security measures. Demonstrate your solution's effectiveness through in-depth case studies and technical expert presentations.

  3. Demonstrate Partnership Value: Recognize that trust and data access require reciprocity. Expect requests for shared risk, integration support, and long-term governance to reflect the value and risk of the investment.

  4. Scale Beyond the Sandbox: Develop a comprehensive scaling roadmap that extends beyond your technical stack. Showcase your process expertise and its ability to ensure solution scalability across the entire system, not just IT.

  5. Manage ROI Expectations: Collaborate with system champions to set realistic ROI goals. Acknowledge that most AI failures are due to cost issues (direct and indirect), limited error tolerance, and infrastructural/operational challenges. Identify and leverage opportunities for incremental ROI alongside primary objectives.