Beyond the Digital Front Door: Building an Access-Driven Enterprise

Healthcare organizations increasingly cite access as a top strategic priority, yet despite growing investment in digital front doors, telehealth, and AI-enabled tools, many struggle to translate these initiatives into meaningful improvements in access, satisfaction, and return on investment. A key challenge is not lack of technology, but misalignment across governance, operations, and strategy—resulting in fragmented execution and underwhelming results.

This panel brings together healthcare executives and research insights from the Access-Driven Enterprise, a collaborative study conducted by THMA and Tegria. The initiative examines how leading health systems are reimagining enterprise IT and organizational strategy around access, combining THMA's proprietary executive research with Tegria's digital transformation expertise.

Panelists share insights on how leading health systems are achieving meaningful access transformation. The discussion examines the strategic decisions, organizational changes, and implementation approaches that separate successful initiatives from those that underdeliver.

Read the Access Driven Enterprise Report.

Speakers:

• Haley Bolton, Vice President, Access Performance Management, Emory Healthcare

• Jeremy Rogers, Vice President, Digital Marketing and Experience, Indiana University Health

• Andrew Smith, Vice President, Patient Access, Sutter Health

• Steve Nilson, Acting Managing Director (Access and Experience), Tegria