1. insights
  2. video archive
  3. physical therapy a strategic asset hiding in plain sight
Video | Executive Insight Hub

Physical Therapy: A Strategic Asset Hiding in Plain Sight

Video Highlights
00:00
Housekeeping
3:40
Introduction
38:40
Key Recommendations
46:50
Q&A

64% of health system leaders report struggling to provide adequate physical therapy (PT) access. Meanwhile, Musculoskeletal (MSK) conditions affect 1 in 2 American adults, driving annual cost over $600 billion, surpassing heart disease, cancer, and diabetes. At the same time, PT volumes are projected to grow 102.9% by 2030. Health systems must rethink their approach to delivering and optimizing PT services to compete and strengthen their care continuum.

Join The Health Management Academy’s Vice President Robin Brand, Associate Director Joseph Leonard, and Analyst Calla Slayton for an exclusive webinar revealing our new research on the landscape of PT and how leading health systems are leveraging PT to drive growth, reduce leakage, and strengthen their ambulatory network.

Key insights include:

  • Current landscape - growing demand, capacity constraints, and shifting consumer preferences

  • How misaligned leadership perspectives impact investment and growth

  • How PT can be leveraged to address health system access challenges

  • Why PT integration drives value beyond direct revenue

  • Strategic investment priorities for expanding PT access points

Learn how innovative health systems could transform physical therapy from a fragmented and overlooked service line into an integrated strategic driver of growth, patient retention, and clinical outcomes.