[WEBINAR] 3 Must-Know Insights for Pharma Brand and Market Access Leaders Engaging Health Systems
[WEBINAR] 3 Must-Know Insights for Pharma Brand and Market Access Leaders Engaging Health Systems
Engagement between pharma and health systems is evolving, requiring a shift in pharma commercial strategy to better align with how health systems actually make decisions. From understanding what truly drives access and adoption to rethinking how and when to engage, this conversation will uncover practical ways to create more meaningful, value-driven partnerships.
On June 16 at 11:30 a.m. ET, we'll bring together key executives, including one of THMA’s long-time members, Kyle Skiermont, COO of Nebraska Medicine, along with Merissa Oliver, Managing Partner at Petauri, for a candid conversation that will uncover practical ways to create more meaningful, value-driven partnerships.
From understanding the influence of payer dynamics to making the connection between insights and strategic action that reframes value narratives to match system priorities, this session will challenge outdated assumptions and offer a more grounded path forward.
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Pharma Brand and Market Access Leaders Will Gain:
Deeper Insight into Navigating the Shared Reality across Pharma and Health Systems stakeholders: Understand how health systems and pharma face the same pressures, from margin and workforce constraints to access and value expectations, and how that common ground drives more effective engagement.
Dual-impact Insight Application: See how shared insights validate strategies, refine approaches, and accelerate what works on both sides of a successful pharma <> health system partnership.
Application Clarity Translating Insights to Action: Learn how to apply the right insights at the right time to shape engagement and address real-world system and provider challenges.
Designed as a conversational session, this webinar will offer real-world perspectives to strengthen partnerships and advance outcomes for the patients both sides serve.
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About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
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