[WEBINAR] 3 Must-Know Insights for Pharma Brand and Market Access Leaders Engaging Health Systems
[WEBINAR] 3 Must-Know Insights for Pharma Brand and Market Access Leaders Engaging Health Systems
Health system leaders are under pressure from every direction — shrinking margins, workforce strain, Medicaid uncertainty, and a care delivery model that's actively restructuring around them. Volume is moving out of hospitals and into ambulatory, home, and specialty settings. Most pharma teams aren't tracking that shift closely enough.
The challenge this presents is significant because who holds therapeutic adoption decisions varies widely across systems. The evidence that moves a formulary committee is nothing like what closes a sales call. And site-of-care shifts are creating new access friction points and new partnership opportunities that simply didn't exist a few years ago.
On June 16 at 11:30 a.m. ET, we'll bring together one of THMA’s long-time members, Kyle Skiermont, COO of Nebraska Medicine, with Corey Aferiat, VP on Industry at THMA, for a candid conversation that will uncover where the real opportunities are as healthcare continues to reshape itself.
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Pharma Brand and Market Access Leaders Will Gain:
A clearer picture of how health systems actually make decisions and who's really at the table. Therapeutic adoption doesn't follow a single path. You'll hear directly from a health system COO about how decisions get made across formulary committees, pharmacy leadership, and clinical teams and what that means for how you structure engagement.
A sharper lens on site-of-care shifts and what they mean for access strategy. As care moves out of hospitals and into ambulatory, home, and specialty settings, access friction is showing up in new places. We'll unpack where those pressure points are, and where pharma teams have an opportunity to get ahead of them.
Practical frameworks for building health system partnerships that actually hold. Not every system wants the same thing from a pharma partner. You'll leave with a more grounded sense of what health systems value and how to position your brand and your team as a genuine strategic asset rather than another vendor at the door.
Designed as a conversational session, this webinar will offer real-world perspectives to strengthen partnerships and advance outcomes for the patients both sides serve.
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About The Health Management Academy
Since 1998, The Health Management Academy has cultivated the premier membership-based community of healthcare’s most influential CXOs from top U.S. health systems, as well as decision makers from innovative industry companies.
We cultivate exceptional peer groups, providing original market insights, world-class leadership development programs, and novel member alliances to more than 2,000 health system senior executives and 200 industry organizations.
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