How Industry Leaders Are Shaping Their 2025 Presence Across Exclusive Healthcare Conferences and Executive-only Events
Margins are tight, AI adoption is accelerating, and patient access remains a top priority. For many industry company executive teams navigating 2025’s healthcare landscape, the question isn’t whether to attend healthcare conferences; it’s which ones offer the best ROI with the kind of access, alignment, and depth that can move the needle.
It’s less about choosing between attending a healthcare conference or trade show and more about being intentional with your presence.
Why Strategy Leaders Are Reassessing the Traditional Healthcare Conference Playbook
Let’s be clear: traditional healthcare conferences and trade shows still serve a purpose. They’re great for visibility, building early awareness, learning about new medical products, services, and technology, and keeping a finger on the pulse of broad market shifts. But when every team is being asked to do more with less, the threshold for what justifies investment is shifting.
The industry executives we’ve spoken to at our executive members-only THMA Forums have told us that they aren’t choosing between healthcare conferences and exclusive executive-only events. They’re layering their strategy, reserving their most focused time and resources for executive forums where the conversation changes and becomes more focused on getting in sync and hearing from health system executives through transparent dialogues on what’s really on their minds.
From Crowds to More Intimate Environments for CXO Conversations: Where Strategic Advantage Lives
Large trade shows are built for scale more than opportunities for deeper conversations.
Compare that to a closed-door setting like The Health Management Academy’s (THMA) Executive Convening Forums, which are carefully curated with a 1:1 ratio of health systems to industry companies in attendance. They’re executive gatherings for members only, where CXOs and industry leaders engage in transparent dialogue about the latest agenda topics and those top of mind with health systems, such as AI strategy, patient access, and financial transformation.
At these exclusive executive convenings, industry companies gain:
Direct insights from the decision-makers shaping annual and next-quarter priorities
Refined go-to-market approaches informed by health system CXO feedback
Opportunities for strategic conversations leading to possible collaboration
Exclusive access to THMA proprietary insights and content shaping the strategic agenda
The mindset at Executive Convening forums is that it’s not about a less crowded room; It’s about being in the room that matters.
Executive-Only Convening Events as a Strategic Investment
Long-standing THMA industry members tell us that investing in THMA membership is the first action they take when working for any new company. The return they’re looking for is momentum-forward motion in relationships that are hard to unlock through cold outreach or digital campaigns alone.
At the right forums, momentum shows up tangibly through:
Conversations that shape roadmap priorities
Introductions and networking that lead to new opportunities
Firsthand clarity around buyer psychology and needs
It’s an opportunity to listen to gain insights from the decision-makers themselves, in an invitation-only, intentionally smaller setting where industry partners selected to attend gain a seat at the table in the right room to participate in the conversations as peers. What Healthcare Executives Are Prioritizing in 2025 If you’re wondering how to shape your event strategy around what healthcare executives care most about this year, consider these priorities identified by health system CXOs:
Navigating economic uncertainty with strategic agility
Enhancing patient care and access across service lines
Leveraging AI for operational and clinical transformation
A recent THMA exclusive webinar puts the spotlight on these priorities, diving deeper into what large health system executives are prioritizing, whether representing a large hospital system or regional health network. THMA forums align with what’s being prioritized, where executives across finance, strategy, operations, and technology come together to unpack real-world challenges, not hypothetical frameworks. For industry attendees, it’s a space to listen, observe, and enter conversations that have weight.
About The Health Management Academy (THMA)
At The Health Management Academy, we’ve spent 25+ years fostering the kind of environment where strategic relationships take root. We don’t think of our events as a conference. We think of them as convenings, designed to move executive conversations forward in a way that’s only possible in a trusted, peer-driven setting.
We know that health system CXOs are selective. That’s why we’re selective too. Industry attendees are invited based on relevance and readiness, not sales potential.
With several executive convenings slated for May and June, now is the time to evaluate your 2025 presence strategy. If you’re leading growth, product, or strategic partnerships at a high-growth company, and you're ready to learn more and register your interest, The Health Management Academy invites you to explore our upcoming executive convening event dates and locations. Apply for consideration to attend an upcoming THMA forum