Why Traditional Tactics Fail to Convert Large Health System CXOs - and 3 Strategies That Work Instead

With many industry companies competing for the attention of C-suite health system leaders, the challenge for most industry executives becomes both gaining access to the rooms where decisions are made and establishing unique differentiation once there. This is why Executive Convening THMA Forums were created—to bring together an exclusive group of C-suite healthcare executives with an established 1:1 ratio of industry leaders—curating the ideal environment for the development of trusted relationships, peer-driven discussions, and actionable healthcare solutions.

Why Traditional Sales Approaches No Longer Drive Conversions

1. Cold Outreach No Longer Works

C-suite health system leaders rely on trusted relationships and recommendations more than unsolicited sales meetings. Our industry members have found success engaging with the health system C-suite as they are introduced through THMA, a credible and trusted partner to our health system members. Beyond the introduction we provide, we also supply our industry members with the opportunity to meet and build relationships with health system CXOs within a trusted environment.

2. The Market is Oversaturated

We see new companies that want to sell into the health system space coming to market regularly. These companies know that a great product or service isn’t enough—but they don’t necessarily know that forums like THMA’s - curated, closed-door, exclusive opportunities – exist. We offer a unique, targeted way to engage directly with the health system C-suite and differentiate your solution from your competition.

3. Healthcare Priorities Shift Constantly

Large health system CXOs are focused on solving macro-level challenges, from financial sustainability to workforce burnout and digital transformation, all of which are conversations occurring at THMA forums. The opportunity exists for you to join the conversation. It’s here that you can amplify thought leadership, by being in the right place at the right time to address both the immediate and long-term concerns of today’s health system CXOs.

The Solution? Move Beyond the Pitch to Build Trust

Executive Convening facilitate productive partnerships and set the ideal environment for these to occur as collaborative conversations. As a result, THMA Forums curate intimate, high-impact conversations among healthcare’s top executives oriented around healthcare’s top challenges.

How THMA Forums Drive Large Health System CXO Conversions

Our healthcare conferences bring together an exclusive group of C-suite health system leaders from leading health systems, such as Cedars-Sinai, Providence, and Cleveland Clinic, alongside a hand-selected group of industry leaders.

What Makes Executive Convening at THMA Different?

• Direct Engagement with Leading Health System CXOs: Health System CXO Forum members are exclusively CXOs and head of function. Industry attendees are typically CEOs, Chief Growth Officers, product and strategy executives.

• Executive Leadership Focus: Agendas are curated to focus on content areas prioritized by LHS CXOs and attendance is carefully calibrated to ensure the right mix of health systems and industry member executives.

• Intimate Peer-centric Learning: Members participate in programs that foster uniquely transparent discourse by establishing a true peer network, creating intimate spaces for learning.

• Equipping for Effective CXO Engagement: THMA provides ongoing access to timely research and insights to ensure industry members are briefed on relevant market intelligence, as well as persona-based priorities to maximize all Health System CXOs interactions.

“You very rarely get an opportunity like this, with so many influential people in one room. Even if I could set up one-on-one meetings, I’d be flying all over the country for months to make it happen. Instead, they’re all here in one place.”

— Bruce Brandes, Senior Advisor at Stryker and Co-Founder of the Alliance for Smart Healthcare Excellence

Why Industry Leaders Are Investing in Executive Convening at THMA to Drive Conversions

Organizations that participate in an Executive Convening experience accelerated business outcomes because they access:

• Pre-Forum and Post-Forum Engagement – THMA facilitates content calls, webinars, and debriefs that help you strategically prepare, leverage insights, and maximize ROI.

• Year-Round Market Insights – Access year-round market insights to stay ahead of key industry trends, gain deep customer perspectives, and improve sales efficiency.

• Tangible ROI – Many organizations reallocate traditional sales and marketing spend to THMA Forums because relationship–building and conversions are far more impactful than standard outreach.

“If you’re spending money on sales and marketing, a lot of it has uncertain ROI. But when you can cut one salesperson or one marketing campaign and replace it with this, the ROI is undeniable.”

— Bruce Brandes

Are You Ready to Rethink Your Large Health System CXO Conversion Strategy?

If your organization wants leveraged opportunities to engage with large health system CXOs and drive conversions, apply to be considered for membership at one – or more – of our Spring THMA forums.