THMA 2026 Healthcare Marketing Conferences
Engage directly with healthcare marketing executives
Market competition for health systems increases exponentially as healthcare evolves and market disrupters emerge. Healthcare marketing executives face rising pressure as patient acquisition, employee retention, and physician recruitment become more challenging. However, leveraging digital health tools, engaging employees, and strengthening relationships with external communities can enhance reputation and address competitive issues.
THMA’s healthcare marketing conferences gather the best healthcare marketers and industry leaders in the US to discuss innovative solutions that increase patient acquisition and maintain competitive market positioning. Experts take a deep dive into the tools required for the task—including leveraging AI responsibly for content, digital marketing, digital platforms, meeting website demands, and efficient marketing measurements.
2026 Healthcare Marketing Conference Dates
For more than two decades, The Health Management Academy has curated thought leadership sharing for health system C-suite leaders and select healthcare industry executives. Join one of our upcoming Forums, held bi-annually in retreat-style environments, designed to foster networking opportunities, strategic dialogue, and professional development for healthcare professionals.
Health System Forum Members
Refresh and Energize the Brand
For most leading hospital systems in the US, competition is high, and patient outmigration is an ongoing concern. Whether it’s competing health systems or emerging alternative care sites, patients and employees increasingly shop for something better.
Energizing the brand and protecting the organization’s reputation are essential to enhance patient loyalty and employee retention. We will explore the importance of transforming internal culture, strengthening public relations, and engaging external communities in building strong brand loyalty - essential components of modern brand marketing.
Strategic Focuses for 2026
In 2026, THMA’s healthcare marketing conferences will bring senior marketing leaders together for candid, closed-door discussions on using AI, digital strategy, analytics, and high-impact content to compete effectively, strengthen reputation, and improve patient experience.
Strategic Partnerships for Marketing
When marketing executives are at the table, they bring a broad understanding of market position, regional competition, patient outmigration, and more. Inclusion in organizational strategic planning is beneficial for the healthcare sector. This session explores how to build relationships between marketing and Chief Strategy Officers to drive organizational goals. Developing collaborative dynamics across cross-functional teams can optimize market position and healthcare delivery, supporting business development and long-term organizational success.
Spotlight on Patient Loyalty
Patients shop for their healthcare, and competing systems shop for the patient. High satisfaction drives loyalty. In this session, experts will discuss customer value growth strategies and the role marketing plays in creating long-term patient loyalty. We will explore content strategies, innovative digital engagement programs, and competitive positioning that support the entire patient journey, spanning digital experiences, communications, and reputation management.
Who Attends Our Health Care Marketing Conferences
Marketing leaders from the nation’s top health systems attend THMA’s healthcare marketing conferences. They return each year seeking candid, trusted dialogue with peers that leads to creative solutions and compelling campaigns for market positioning. This is an exclusive, curated environment for collaboration. Each conference is a 2.5-day immersive experience, featuring expert-led sessions and member-driven dialogue with some of the industry’s leading minds.
Health System Marketing Officers and Decision Makers
This is an exclusive executive healthcare marketing community. Leaders from world-class health systems across the U.S. come together for original insights and the building of long-term relationships. They know they will find forward-looking strategies from high-level peers, including chief marketing officers, senior vice presidents, and executive directors, all eager to engage in stimulating thought leadership, strategic visioning, and open conversations that support driving growth.
Healthcare Industry Executives
When it comes to analysis, technology, and media, healthcare marketers seek trusted, honest industry partners. We carefully select industry executives who want to listen and understand inside-healthcare challenges so they can deliver relevant, impactful results. Members from innovative marketing industry organizations seek important insights, the chance to contribute meaningful expertise, and the opportunity to build long-lasting relationships that support market development and communications success.
Is a THMA Marketing Conference Right for You?
We have opened seats and are seeking healthcare companies to join our community of health system marketing decision-makers. You may be a good fit if you are:
Looking to develop long-term relationships with health system influencers and key decision makers, not just hit year-end target lead goals.
Providing an innovative solution designed to solve health system’s challenges
Passionate about sharing and absorbing industry knowledge and thought leadership
A Director or higher commercial role
An organization with $25M+ in annual operating revenue
Frequently Asked Questions
What is Executive Convening?
Executive Convening is The Health Management Academy’s in-person Forum platform that brings health system C-suite leaders together with a curated group of industry executives in small, peer-focused communities. Each Forum meets in 2.5-day, retreat-style events supported by year-round research, briefings, and debriefs that help members translate conversations into commercial and strategic action.
How does THMA ensure the content stays relevant to marketing and consumer leaders?
Each agenda is member-driven. We gather real-time input through abstract submissions, pre-event planning sessions, and ongoing engagement with Forum Directors. Content reflects what executives are currently solving, not theoretical trends, so sessions feel immediately applicable to the work happening inside health systems today.
How is relationship-building woven into the program?
Relationship-building is a foundational part of this community. Every event includes:
- Dedicated networking and collaboration sessions
- Small-group discussions
- Reception-style dinners
- Optional family participation to strengthen long-term connection
These are intentional touchpoints designed to build trust, deepen conversations, and encourage authentic cross-industry partnerships.
What is the time commitment for the Forum?
Each Forum runs for 2.5 days, typically beginning at 4:30 PM on Day 1 and concluding by 10:30 AM on the final day. This format reduces travel disruption while still enabling rich discussions, networking, and social connection.
Where are the events held?
Spring and Fall events rotate across premium resort-style venues chosen to support focused executive dialogue and an elevated experience.
How does THMA prepare industry members for the Forum?
Industry attendees receive robust pre-event support, including:
- A pre-Forum webinar with agenda insights and best practices
- A 30-minute “pre-wire” reviewing the attendee list and engagement opportunities
- Optional planning conversations with Forum Directors
This preparation helps industry leaders arrive ready to contribute meaningfully and make the most of their time onsite.
Are there opportunities for industry members to speak or contribute thought leadership?
Yes. Industry partners can share expertise through:
- Abstract submissions for session participation
- Member-selected spotlights
- Thought leadership contributions to THMA newsletters and the Executive Insights Hub
These opportunities are competitive and designed to elevate voices that add genuine value to the community.
How does the Forum support ongoing value beyond the live event?
Members gain year-round access to:
- Post-Forum Debriefs summarizing insights from all THMA C-suite events
- Quarterly Market Pulse briefings
- The Executive Edge biweekly intelligence brief
- THMA’s Executive Insights Hub
These resources help marketing and consumer teams stay ahead of market shifts, consumer expectations, and emerging CXO priorities.
What types of industry organizations are a good fit for this community?
THMA selects partners who:
- Prioritize long-term relationship building
- Offer credible thought leadership
- Support consumer experience, digital transformation, marketing performance, analytics, or brand engagement
- Are deeply invested in collaborating with health systems to improve patient and community outcomes
This ensures the community remains aligned, strategic, and trusted by its health system members.
How can my organization evaluate the ROI of attending?
We help members measure impact across the full commercial lifecycle: lead generation, pipeline acceleration, brand visibility, and retention. Many partners cite meaningful interactions, shortened sales cycles, and stronger executive access as key outcomes associated with attendance.