Navigating the LHS Innovation Marketplace
We surveyed 30 LHS clinical innovation leaders on the challenges around adoption, decision making & strategic motivators, priorities around quality, patient experience, preventive care, and screening, and perspective on future impact of clinical innovations. From these data, we formed recommendations for industry partners on how to navigate the Leading Health System (LHS) clinical innovation marketplace.
Here are 5 recommendations for industry partners on how to navigate the Leading Health System (LHS) clinical innovation marketplace.
Appeal to Prestige: Health systems value recognition for their clinical expertise. Position yourself as a partner who values their contributions and seeks to learn from them.
Build Champions Everywhere: Health systems use both top-down and bottom-up decision making. Develop relationships with both C-suite and frontline stakeholders.
Target Growth Areas: Focus on innovations for cardiovascular, oncology, and neurology - key growth areas for health systems. Show how your solution drives market share.
Financial ROI Matters: High upfront costs are a barrier to adoption. Present a clear financial return on investment (ROI) to ease concerns.
Service & Efficacy Sell: Health systems prioritize service and product efficacy. Highlight post-sale support and provide evidence of your product's effectiveness.