For Industry Executives: Turning Market Shifts into Strategic Advantage
As health system leaders confront margin pressure, shifting federal policies, and the accelerating impact of AI, the bar is rising for industry executives hoping to earn and keep a seat at the table. Understanding what matters most to CXOs right now and positioning your solution as part of the strategic path forward will give you a competitive edge in an increasing market of industry vendors offering similar technology, products and services.
Executive Insights Are the Difference
At The Health Management Academy (THMA), we’ve seen firsthand how early access to market intelligence changes the conversation. When industry executives show up already speaking to what’s keeping health system CXOs awake at night, referencing the same regulatory pressures, financial headwinds, and workforce pain points, they stop being seen as vendors and start being invited in as partners.
THMA offers resources designed for Industry Executive members to stay informed of the latest changes and market intelligence, such as its Executive Insights Hub, a centralized source for the latest insights important to health systems, exclusive briefings, and market updates that help industry leaders align faster and more effectively.
Elevating Demand for Your Company’s solutions through presence
When large health system CXOs recognize gaps between current capabilities and desired outcomes, they actively seek solutions. Through direct conversations with C-suite health system leaders, you gain a nuanced understanding of these gaps, positioning your offerings as strategic rather than transactional. THMA Forums provide unparalleled visibility into the challenges and desired outcomes that health system CXOs are seeking partners for.
Carefully curated to maintain a strict industry executive to health system CXO attendee ratio, THMA Executive Convening provides an environment for deeper conversations and engagement.
The resulting dynamic creates demand that develops organically through intellectual contribution and relationship development. This strategic positioning creates authority that attracts interest rather than requiring pursuit - the essence of demand elevation.
Differentiation through positioning as a partner
THMA Forums enable you to elevate demand by demonstrating systemic understanding, emphasizing long-term strategic impact, and positioning as a strategic partner rather than a vendor.
When paired with the market intelligence available to you year-round from being a THMA Industry member, it will transform your market position to be at the center of healthcare’s most trusted conversations today.
Get an inside look at the insights you can expect as a THMA industry member.
Download our new, exclusive on-demand webinar presentation, “What Industry Executives Need to Know: How Economic & Policy Shifts Are Impacting Health Systems”. In this webinar, led by THMA’s Robin Brand – VP of Member Insights, you’ll walk away with:
A clear view of where your solutions fit amid a fragile and uneven financial recovery. Understand how leading health systems are segmenting into high-performing, mid-tier, and struggling and what each group is prioritizing differently when evaluating industry partnerships.
Visibility into policy shifts that are disrupting long-standing financial assumptions. From site-neutral payments to 340B reform, gain the context you need to anticipate how these changes are impacting capital decisions, service line strategy, and the appetite for innovation.
Fresh data on how labor costs and workforce redesign are shaping AI adoption and partnership opportunities. With insights from our latest surveys of nursing and physician leaders, we can see how health systems are rethinking staffing, care models, and technology investments and where industry collaboration is most needed.
Interested in learning more about THMA Industry membership or attending one of our upcoming THMA Fall Forums?
With limited availability for most of our Fall Forums, Apply Today for Consideration.