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Tools and Resources  | nursing-catalyst

Boosting RN Buy-in for Care Innovation: A Communications Toolkit for Nursing Leaders

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Overview

Nursing Catalyst’s research collaborative developed this toolkit to support the nursing leadership bench—CNEs, CNOs, and nurse managers—in strengthening engagement with frontline RNs around care transformation. Grounded in our national sentiment data and frontline input, this toolkit provides actionable guidance on how to communicate with clarity, especially when introducing AI, virtual nursing, and other care transformation initiatives.

This toolkit is meant to be flexible, meaning you can read it in its entirety or focus on specific sections based on your immediate needs. We encourage you to:

  • Download and share with your leadership team

  • Customize the messaging to reflect your organization’s specific needs or initiatives

  • Use it as a foundation for developing your own communication strategy

  • Adapt the content to address your teams concerns and priorities

What’s Inside the Toolkit:

  • FAQ Checklist: Key information nurse leaders should have ready before discussing new technologies and care initiatives with frontline RNs

  • Executive Talking Points: Talking points senior nurse leaders crafted with language that resonates with frontline RNs, helping to create engaging conversations that elicit excitement rather than anxiety

  • Nurse Manager Scripting: Practical scripting for nurse managers to use when addressing common RN questions and concerns about care transformation initiatives

  • Peer Facilitation Guide: A facilitation framework to help nurse leaders host sessions where frontline RNs hear directly from peers with firsthand experience using new technologies

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