Episode Description
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This week’s Key Market Dive explores Amazon’s evolving strategy for One Medical and its referral partnerships with health systems.
While One Medical’s finances haven’t been publicly reported since the Amazon acquisition, health system partnerships accounted for 25% of the primary care chain’s revenue in 2022.
After a slow start in some markets, One Medical is now generating a growing volume of referrals for its health system partners.
One Medical is exploring deeper integrations with its health system partners, such as a new clinic located inside one of Montefiore Health System’s largest outpatient facilities.
The co-located clinic could facilitate joint and same-day appointments across specialties and might help Montefiore lock in its referral partnership with One Medical.
While One Medical has slowed expansion into new markets, Amazon is using the primary care business as a platform for a growing suite of pharmacy, AI, and telehealth offerings.
This week’s featured graphic showcases a recent survey by Medscape exploring which medical specialties are the happiest and most sustainable.
Doctors in specialties with predictable schedules (like dermatology) are happier than doctors in fields with unpredictable schedules and higher acuity (like emergency medicine).
To improve retention, health systems need to rethink how work is structured and how tools like AI can be used to reduce tedious administrative work.
HHS is delaying a proposed update to the HIPAA Security Rule that would tighten cybersecurity requirements.
The agency received nearly 5,000 comments—including many from health systems and provider advocates calling for the rule to be withdrawn, citing compliance burdens and unreasonable timelines.
The delay gives providers until July 2027 to prepare, but HHS is unlikely to abandon the rule altogether.
Health systems are caught between two competing priorities for HIPAA reform: making health information more shareable and accessible, and protecting it from cyberattacks.

About Our Host
Anika Rasheed
Anika is a Senior Analyst on the Strategy Catalyst team.